Masters of Scale Rapid Response: The truth about what we watch, with Nielsen’s David Kenny
Oct 28, 2021
David Kenny, CEO of Nielsen, shares insights on navigating the seismic shift in media measurement from traditional TV to streaming. He discusses the challenges faced by Nielsen, including losing accreditation and the necessity for trustworthy data amid evolving viewer habits. Kenny emphasizes optimism over nostalgia, advocating for transparent audience ratings. Additionally, he introduces innovative initiatives like Race Notes Inclusion Analytics, addressing diversity in programming, and highlights the importance of corporate culture and employee care in today's interconnected media landscape.
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Nielsen's Existential Crisis
- Nielsen's traditional TV ratings are challenged by streaming and changing viewer habits.
- This shift has created conflict with some of Nielsen's major clients.
Pandemic's Impact on Nielsen's Data
- The pandemic hindered Nielsen's panel data collection due to inability to enter homes for maintenance.
- This led to data inaccuracies and the suspension of MRC accreditation.
Independent Measurement
- Independent measurement is crucial for trust and accurate pricing.
- Self-reporting by platforms can be misleading.