Rapid Response: The truth about what we watch, with Nielsen’s David Kenny
Masters of Scale
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Navigating Media Measurement Challenges
This chapter examines the difficulties encountered by a leading media measurement company post-pandemic, particularly after losing its accreditation. It addresses the critical need for reliable data amidst shifting viewer behaviors towards streaming, emphasizing the importance of independent measurement practices. Ultimately, the discussion underscores the necessity for transparency and trust in audience ratings to better serve networks and advertisers.
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