Mastering ServiceTitan
Maximizing Revenue: ServiceTitan's Integrated Financing
Aug 1, 2024
Alyssa Rogers, Vice President at Rogers Heating and Cooling, delves into the transformative power of financing in the HVAC industry. She shares how her company boosted revenue by 30% through financing options, achieving a remarkable 41% close rate on installs. Alyssa emphasizes creating a customer-focused strategy and the importance of training for technicians. She also highlights the role of ServiceTitan in simplifying financing processes and offers actionable tips for businesses that want to integrate financing effectively or build partnerships.
33:17
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Quick takeaways
- Offering financing solutions has proven vital for growth, contributing 30% of revenue and significantly improving job closure rates.
- Effective training and integration of financing options can enhance operational efficiency, leading to increased closure rates and customer satisfaction.
Deep dives
Importance of Financing in Business Growth
Financing plays a crucial role in business growth, as illustrated by a company that generates 30% of its revenue through financing solutions. Initially lacking financing options led to a lower job closure rate, pushing many customers towards repairs they could afford instead of necessary replacements. By introducing financing, they were able to close more deals and prioritize customer needs, demonstrating a clear shift in business strategy. This transition not only improved their revenue but also allowed them to better serve clients seeking new systems.
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