Mastering ServiceTitan Maximizing Revenue: ServiceTitan's Integrated Financing
Aug 1, 2024
Alyssa Rogers, Vice President at Rogers Heating and Cooling, delves into the transformative power of financing in the HVAC industry. She shares how her company boosted revenue by 30% through financing options, achieving a remarkable 41% close rate on installs. Alyssa emphasizes creating a customer-focused strategy and the importance of training for technicians. She also highlights the role of ServiceTitan in simplifying financing processes and offers actionable tips for businesses that want to integrate financing effectively or build partnerships.
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Starting Financing Journey
- The Rogers family started without financing and quickly realized repair jobs dominated due to customers lacking funds for new systems.
- They expanded financing options gradually to accommodate customers with varying credit scores.
Pricing and Dealer Fees
- Price your jobs correctly to cover dealer fees when using financing.
- Keep these fees confidential between your business and the financing company, not with customers.
Smart Use of 0% APR
- Use 0% APR financing strategically during slower seasons as a marketing tool.
- Price accordingly since these plans usually have higher dealer fees but can boost sales.