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The CPG Guys
Q1 2024 State of the Industry with Sri & PVSB
Apr 17, 2024
Experts in the omnichannel industry Sri & PVSB delve into retail media, return to stores, ecommerce growth, social commerce, and influencer marketing. They debate on AI, necessary capabilities for omnichannel growth, and the single most important metric. The podcast also explores Uber's collaboration with Costco, online grocery sales surge, balancing personal and professional life, adapting to CPG industry trends, growth rate importance in digital commerce, transformative power of AI, and reflects on four years of educational podcasting.
49:40
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Quick takeaways
- Omnichannel growth requires new capabilities and a reevaluation of existing frameworks like SCANR.
- Social commerce and influencer marketing remain relevant despite challenges like the TikTok shutdown threat.
Deep dives
Uber Expands Partnership with Costco for Ride and E-Commerce Service
Uber announces an expanded partnership with Costco, offering the club retailer on Uber platforms in the US, Canada, Mexico, and Japan. The partnership also introduces a new feature allowing caregivers to book rides and shop for supplies through the Uber app.
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Discover
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