Q1 2024 State of the Industry with Sri & PVSB

Apr 17, 2024

Experts in the omnichannel industry Sri & PVSB delve into retail media, return to stores, ecommerce growth, social commerce, and influencer marketing. They debate on AI, necessary capabilities for omnichannel growth, and the single most important metric. The podcast also explores Uber's collaboration with Costco, online grocery sales surge, balancing personal and professional life, adapting to CPG industry trends, growth rate importance in digital commerce, transformative power of AI, and reflects on four years of educational podcasting.

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Introduction

00:00 • 2min

Online Grocery Sales Surge and Amazon's Upfront Event

02:18 • 2min

Balancing Professional and Personal Life

04:26 • 24min

Adapting to New Trends in CPG Industry

28:53 • 11min

Importance of Growth Rate in Digital Commerce

40:07 • 2min

The Transformative Power of AI in Industry Evolution

42:23 • 8min

Reflections on Four Years of Educational Podcasting

49:59 • 4min

Sri & PVSB use this episode to riff on the state of the omnichannel industry and current topics:

What's the latest perspective on retail media with a new name for The Dome depot media? It just doesn’t slow down, does it?
Is it really return to store? Is traffic back and does focus really need to now be back in store?
Is ecommerce slowing down for real? Is the giant growth phase now over? You work everyday in this space, what do you think?
What’s the latest on social commerce and influencer marketing and selling? Has that quietened down since the tiktok shut down threat?
Sri - ok let’s debate the latest capabilities required for omnichannel growth. Is the SCANR framework old old? What is new in that case?
Single most important metric in omnichannel
We need to finally give our own opinion if AI is a buzzword or a phenomenon and why we think so as the CPG Guys?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple

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