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11min chapter
Q1 2024 State of the Industry with Sri & PVSB
The CPG Guys
Adapting to New Trends in CPG Industry
The chapter emphasizes the need for large-scale brands in the CPG industry to adapt to new trends like TikTok shops for competitive success. It showcases a case study where a brand shifted focus to a higher-priced product on TikTok to drive profitable sales, highlighting the importance of price points and margin opportunities. The discussion also touches on strategies to increase average selling price through paychecks, bundling, influencer marketing, and user-generated content.
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