2min chapter

The CPG Guys cover image

Q1 2024 State of the Industry with Sri & PVSB

The CPG Guys

CHAPTER

Importance of Growth Rate in Digital Commerce

Exploring the pivotal role of growth rate as the most essential metric in e-commerce and omni-channel environments, surpassing conventional measures like category share and voice on search. Emphasizing the significance of achieving double-digit growth rates and prioritizing revenue growth in the digital commerce landscape.

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