HousingWire Daily Guild Mortgage CMO Adam O’Daniel on building a high-performing marketing team
Apr 3, 2024
Adam O’Daniel, CMO at Guild Mortgage, discusses building high-performing marketing teams in challenging environments. Topics include navigating marketing challenges, authentic social media strategies, emotional connections, team dynamics, and prioritizing kindness in hiring practices.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Navigating Marketing Challenges in Tough Times
01:57 • 8min
Strategies for Authentic and Compliant Social Media Marketing in the Mortgage Industry
09:40 • 3min
Building Emotional Connections and Team Dynamics
13:08 • 8min
Fostering Creativity, Collaboration, and Caring in Marketing Teams
21:00 • 3min
Prioritizing Kindness in Hiring Practices
24:20 • 6min
Exciting Anticipation for Future Marketing Innovations and Customer Experience Enhancement
29:56 • 3min