Guild Mortgage CMO Adam O’Daniel on building a high-performing marketing team
HousingWire Daily
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Building Emotional Connections and Team Dynamics
The chapter emphasizes the importance of sharing personal stories on social media for creating emotional connections, particularly in professional settings like the mortgage industry. It discusses choosing comfortable platforms for content sharing, like Instagram and LinkedIn. Additionally, it touches on the significance of team culture in marketing, focusing on hiring individuals with attributes such as creativity, collaboration, and compassion.
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