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Alex Garcia's Marketing Journey
- Alex Garcia transitioned from a passion for football to storytelling while traveling in Europe.
- He started a social agency, then grew to join The Hustle and now runs marketing at Gumroad while building Marketing Examined.
Build Identity Using Platform Strengths
- Use platforms with built-in distribution like Twitter to grow your identity before launching owned channels.
- Create consistent, focused content on platform-specific growth content (e.g., Twitter threads) to build an audience.
Two Buckets of Content Value
- Create content that either solves problems or entertains to provide true value.
- Value means solving someone's problem or delighting them without wasting their time.