Growth marketing is connecting great people to great brands and then watching the that connection develop a great business. So when i think of growth marketing, i just see it over all as a tool to make that happen. And so if you're doing this on Twitter or insigram sar or talk or youtube, you have to find what content gets maximum engagement. That's what i want to then critic product around, is te se newsletter, do pay product around. I love that sor. Most markeds i talk to like have the most unconventional paths. That's, that's awson to hear.