Insegramen is the mother of all platforms, meaning all kinds of content lives on insegramen. So that yoou wil that you just reverse engineer what works and figure out how to spin it so that it works for you. All the other platforms, they have their own native content. Yes. It's very good to understand platform, the concet that gets shared on the platform the best performing concet on certain platform. And then you can remember sengon near, like, people's attention from that e per said.