The Gstaad Guy Podcast Ep. 9, Nicolas Bijan: Founder of NB44 – Values, Responsibility, Respect, & the Discipline Behind Building a Modern Legacy
Jul 16, 2025
In this podcast, Nicolas Bijan, founder of NB44 and son of iconic designer Bijan, shares insights from a life rooted in excellence and legacy. He discusses the pressures of privilege and the importance of hard work, humility, and respect. Nicolas reflects on how his father's lessons shaped his identity, balancing family and business while navigating grief. He emphasizes the responsibility of building a legacy that is earned daily, along with the value of genuine connections and the essence of true luxury in the fashion industry.
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Last Talk with His Father
- Nicolas Bijan recalls his last conversation with his father before he passed, receiving a gift jacket and a tough love lecture on privilege and responsibility.
- This moment deeply shaped his values of hard work, respect, and perspective, which he now upholds in life and business.
Legacy as Identity and Comfort
- Nicolas Bijan sees his father’s legacy as more than fashion, providing identity and comfort to the Iranian-American community.
- He realizes legacy is about inspiring others and creating a sense of belonging, which drives his own mission.
Family Motivates Hard Work
- Nicolas recommends starting a family early if you have the right partner because it brings motivation and meaning.
- Parenthood can relieve stress and inspire hard work, adding fulfillment beyond professional success.