In this episode, The Gstaad Guy sits down with Nicolas Bijan, founder of NB44 and son of legendary designer Bijan, to explore the values and mindset behind building something new while honouring a storied family name. From growing up in a household defined by excellence to carving out his own creative path, Nicolas shares the lessons shaped by tough love, discipline, and perspective.
The conversation delves into the responsibility that comes with privilege, the importance of respect, and why hard work and humility remain central to his identity. With clarity and conviction, Nicolas reflects on legacy, not as something inherited, but something earned every day.
Filmed at Nobel LAโs St. Ives property.
Timestamps:
(00:00) Intro โจ
(05:11) NB44 ๐งฅ
(07:15) Values โ๏ธ
(08:13) Bijan Pakzad ๐จโ๐ผ
(14:03) โHow I was raisedโ ๐งโ๐งโ๐ง
(14:29) Relationships with people ๐ค๐ป ๐ฅ
(15:42) Loss ๐ค ๐
(18:19) The American Dream ๐บ๐ธ ๐ญ
(20:20) Pressure & Responsibility ๐ฉ ๐ค๐ป
(24:03) Starting a business & family ๐งโ๐งโ๐งโ๐ง ๐ผ
(25:41) Filling a void ๐ซ
(27:39) Developed vs. Inherited values ๐ด๐ป โก๏ธ ๐ฆ๐ป โ๏ธ
(30:53) Being a young parent ๐ฉโ๐ผ๐จโ๐ผ
(36:02) Legacy ๐
(41:07) Multi-generational business ๐งโ๐งโ๐ง ๐ผ
(44:15) Household & Work ๐ ๐งโ๐ป
(53:40) Definition of luxury ๐ ๐
(56:08) ร La Poubelle vs. Fantastique ๐๏ธโจ
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