This Week in Startups Growth | Scaling Your Startup S2 E1 with Growth University’s Craig Zingerline and Fitbod’s Allen Chen | E1198
Apr 14, 2021
Craig Zingerline, founder of Growth University, and Allen Chen, founder of the Fitbod fitness app, dive into essential strategies for scaling startups. They discuss the importance of customer retention and adapting feedback for product evolution. Listeners learn about optimizing user onboarding, tracking retention in subscription models, and balancing marketing with product development. The duo shares insights on navigating investment opportunities and emphasizes creativity in marketing amidst evolving user behaviors.
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Startup Failure Reasons
- Most startups fail due to growth-related challenges, not product quality.
- Focus on customer needs and iterate based on feedback.
Fitbod's Early Focus
- Fitbod's founders were their first users, focusing on a single persona.
- They prioritized features based on user feedback and their core differentiator.
Product Roadmapping
- Build core features, but avoid overbuilding.
- Use experiments and customer feedback to define your product roadmap.