Tracking Retention in Subscription Growth

This chapter explores the critical role of retention metrics in subscription businesses, using a 'leaky bucket' metaphor to illustrate user engagement. It discusses the development of a predictive churn model to assess customer health and the importance of product-market fit determined through retention patterns. The narrative also highlights Fitbod's growth journey and adaptations during the COVID-19 pandemic, showcasing shifts in user behavior and strategies for sustained engagement.