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Growth | Scaling Your Startup S2 E1 with Growth University’s Craig Zingerline and Fitbod’s Allen Chen | E1198

This Week in Startups

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Balancing Product Development and Marketing in Startups

This chapter explores the critical balance between investing in product development and marketing within startups. It emphasizes the importance of maintaining a favorable customer acquisition cost to lifetime value ratio while adapting marketing strategies to recent changes in user tracking and privacy. The discussion highlights innovative strategies for user engagement and the necessity of differentiating marketing efforts through creativity and effective advertising.

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