

Profitable Engineering 🛠️ — with Aviv Ben Josef
Dec 6, 2024
Aviv Ben Josef, an executive coach with over 20 years in tech, shares insights on profitable engineering and building high-impact teams. He discusses the challenges of measuring engineering impact and why it's often seen as a cost. Aviv emphasizes the need for a cultural shift to view engineering as a strategic asset that drives profitability. The conversation also touches on intentional learning, bridging generational tech understanding, and connecting engineering work to real business value, especially in today's AI-influenced landscape.
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Profitable Engineering
- Profitable engineering means R&D and engineering organizations should be profitable for the company.
- Many startups haven't prioritized this until recently, leading to overspending on R&D.
Business-Focused Engineering
- Engineers should speak up, understand the product, and ask business-focused questions.
- Aim for solutions that benefit most users, even if not technically perfect, instead of focusing solely on tech.
Unforeseen Acquisition Aftermath
- A CTO wasn't consulted before an acquisition, leading to tech stack mismatch.
- 95% of acquired engineers left within six months due to integration issues.