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Profitable Engineering: Shifting Mindsets in R&D
This chapter explores the vital transition towards 'profitable engineering' in R&D and engineering organizations, particularly in light of economic changes in 2024. It critiques past practices of excessive spending without returns and emphasizes the need for strategic team growth aligned with business needs. By fostering better communication between engineering and business leaders, the chapter advocates for a cultural shift seeing engineering as a strategic asset, capable of driving profitability and demonstrating tangible business impact.