Aviv Ben Josef, an executive coach with over 20 years in tech, shares insights on profitable engineering and building high-impact teams. He discusses the challenges of measuring engineering impact and why it's often seen as a cost. Aviv emphasizes the need for a cultural shift to view engineering as a strategic asset that drives profitability. The conversation also touches on intentional learning, bridging generational tech understanding, and connecting engineering work to real business value, especially in today's AI-influenced landscape.