Average Is the Enemy: How Hospitality Became This Dealer's Strategy for Standing Out | Michael Wood, GM at Jaguar and Land Rover of Virginia Beach

Today I’m joined by Michael Wood, GM at Jaguar Land Rover Virginia Beach. We discuss Jaguar returning to its roots as a niche sports car brand, the existential crisis facing car dealerships, whether “negotiation-free” really matters—and more.

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Topics:

02:24 How did Michael transition to car sales?

03:14 Why adopt a negotiation-free sales model?

04:36 What defines luxury car customer expectations?

06:36 How to create a unique customer experience?

22:20 How must dealerships adapt for the future?

23:17 How to exceed customer expectations?

25:47 What are current market trends?

28:20 How is tech innovating dealerships?

30:05 What are Michael’s personal aspirations?

34:37 What is Jaguar’s new direction?

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