Michael Wood, GM at Jaguar Land Rover Virginia Beach, shares his unique take on transforming luxury car sales through outstanding customer experience. He discusses Jaguar's return as a niche sports car brand and the necessity for dealerships to shift from transactional to holistic customer engagement. Wood emphasizes innovative strategies, including personalized services and even pasta-making classes, to foster loyalty. Additionally, he touches on adapting to electric vehicle trends and employing technology to enhance the buying journey.
