Michael Wood

GM at Jaguar Land Rover Virginia Beach. He focuses on hospitality and customer experience in the luxury car market.

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Apr 8, 2025 • 47min

Average Is the Enemy: How Hospitality Became This Dealer's Strategy for Standing Out | Michael Wood, GM at Jaguar and Land Rover of Virginia Beach

Michael Wood, GM at Jaguar Land Rover Virginia Beach, shares his unique take on transforming luxury car sales through outstanding customer experience. He discusses Jaguar's return as a niche sports car brand and the necessity for dealerships to shift from transactional to holistic customer engagement. Wood emphasizes innovative strategies, including personalized services and even pasta-making classes, to foster loyalty. Additionally, he touches on adapting to electric vehicle trends and employing technology to enhance the buying journey.

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