Today I’m joined by Michael Wood, GM at Jaguar Land Rover Virginia Beach. We discuss Jaguar returning to its roots as a niche sports car brand, the existential crisis facing car dealerships, whether “negotiation-free” really matters—and more.
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Topics:
02:24 How did Michael transition to car sales?
03:14 Why adopt a negotiation-free sales model?
04:36 What defines luxury car customer expectations?
06:36 How to create a unique customer experience?
22:20 How must dealerships adapt for the future?
23:17 How to exceed customer expectations?
25:47 What are current market trends?
28:20 How is tech innovating dealerships?
30:05 What are Michael’s personal aspirations?
34:37 What is Jaguar’s new direction?
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