Evan Liang's Journey to Building Lean Data: From Pain Points to Category Creation

Evan Liang, co-founder and CEO of Lean Data, discusses his entrepreneurial journey triggered by encountering challenges integrating CRM and marketing systems at caring.com. Initially creating an internal solution to tackle the pain, this experience led to the inception of Lean Data. Securing funding early, they faced slow growth despite customers' early success. The struggle to educate prospects, close deals, and adapt marketing strategies was a roadblock. Events and meet-ups were pivotal in connecting with early adopters, underscoring the importance of customer success and evolving product offerings.