3min chapter

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

399: LeanData: Overcoming New Category Challenges to 8-Figures - with Evan Liang

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

CHAPTER

Navigating Pricing Strategies and Transition to Account-Based Marketing

Exploring the initial pricing model targeting mid-market customers and the shift towards account-based marketing to scale the business from the first 10-20 to 100 customers, including the success in offering a simplified product at a lower price point.

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