Search with Candour - SEO podcast SEO Insights and Debates: Consensus, Tech SEO Value & Traffic Trends | Mark Williams-Cook
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Jan 27, 2025 The hosts dive deep into the complexities of trust and consensus in SEO, particularly how it impacts user perceptions. They discuss the crucial role of technical SEO for small businesses, pointing out the pitfalls of a one-size-fits-all approach. The conversation shifts to traffic trends, warning about the risks of traffic depreciation when SEO efforts taper off. Moreover, the need for tailored strategies over rigid packages is emphasized, showcasing the importance of continuous SEO efforts for long-term success.
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Consensus vs. Trust
- Consensus in search results doesn't always equal trust.
- It's query dependent, especially for YMYL queries where consensus matters for harm prevention.
SERP Diversity
- Search engines may diversify results beyond the consensus.
- This approach provides a broader perspective and counters confirmation bias.
Content Strategy
- Don't assume aligning content with consensus guarantees ranking.
- Focus on quality content and diverse perspectives, not just consensus.