Search with Candour - SEO podcast
SEO Insights and Debates: Consensus, Tech SEO Value & Traffic Trends | Mark Williams-Cook
Jan 27, 2025
The hosts dive deep into the complexities of trust and consensus in SEO, particularly how it impacts user perceptions. They discuss the crucial role of technical SEO for small businesses, pointing out the pitfalls of a one-size-fits-all approach. The conversation shifts to traffic trends, warning about the risks of traffic depreciation when SEO efforts taper off. Moreover, the need for tailored strategies over rigid packages is emphasized, showcasing the importance of continuous SEO efforts for long-term success.
47:25
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Quick takeaways
- Understanding consensus in SEO is crucial, as it directly impacts user trust and varies by context across different queries.
- For small businesses, prioritizing high-quality content and effective marketing is often more valuable than solely focusing on technical SEO improvements.
Deep dives
Understanding Consensus in SEO
In SEO, the concept of consensus is crucial yet often misunderstood. Consensus does not equate to trust; it is context-dependent and varies significantly across different queries. For example, in YMYL (Your Money or Your Life) queries, which pertain to health or financial information, consensus can provide insights into what the correct answers might be, often aligning with scientific consensus. However, in subjective areas like political opinion, the search results might not necessarily reflect a single consensus, as diverse perspectives are often included to avoid confirmation biases and enhance user experience.
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