Evolving Insights in PPC Advertising

In this week's episode of Search with Candour, hosts Jack Chambers-Ward and Mark Williams-Cook share insights and initiate debates surrounding critical SEO topics.

The dynamic duo discusses the role of consensus in SEO, particularly scrutinising how its interpretation affects how much users trust search engines.

They delve into the value of technical SEO, especially for small businesses, and question the efficacy of a one-size-fits-all approach.

Jack and Mark further explore the concept of traffic depreciation when SEO efforts stop.

Chapters

00:00 Welcome to Search with Candour

01:23 Sponsor: PPC Chat Roundup

06:05 Consensus in SEO: Clearing Misunderstandings

19:00 The Value of Tech SEO for Small Businesses

25:33 SEO Strategy: The Importance of Early Publishing

25:58 The Flaws of One-Size-Fits-All SEO Packages

26:32 Tailoring SEO to Client Needs

28:33 Technical SEO and Crawling Issues

31:49 The Impact of SEO on Long-Term Traffic

37:57 Maintaining SEO Success and Competitor Analysis

40:35 The Importance of Continuous SEO Efforts

43:50 Conclusion and Final Thoughts