In this week's episode of Search with Candour, hosts Jack Chambers-Ward and Mark Williams-Cook share insights and initiate debates surrounding critical SEO topics.
The dynamic duo discusses the role of consensus in SEO, particularly scrutinising how its interpretation affects how much users trust search engines.
They delve into the value of technical SEO, especially for small businesses, and question the efficacy of a one-size-fits-all approach.
Jack and Mark further explore the concept of traffic depreciation when SEO efforts stop.
Chapters
00:00 Welcome to Search with Candour
01:23 Sponsor: PPC Chat Roundup
06:05 Consensus in SEO: Clearing Misunderstandings
19:00 The Value of Tech SEO for Small Businesses
25:33 SEO Strategy: The Importance of Early Publishing
25:58 The Flaws of One-Size-Fits-All SEO Packages
26:32 Tailoring SEO to Client Needs
28:33 Technical SEO and Crawling Issues
31:49 The Impact of SEO on Long-Term Traffic
37:57 Maintaining SEO Success and Competitor Analysis
40:35 The Importance of Continuous SEO Efforts
43:50 Conclusion and Final Thoughts
