THE ED MYLETT SHOW Building A Brand In 2021 w/ Donny Deutsch
May 11, 2021
Donny Deutsch, a marketing guru and founder of Deutsch Inc., reveals powerful insights on brand building and engaging millennials. He emphasizes the critical role of social media in today's marketing landscape. The discussion dives into the contrasting consumer behaviors of millennials versus boomers and how values drive purchasing decisions. Donny also highlights essential traits for success, including curiosity and a resilient mindset. Plus, he candidly shares perspectives on wealth and happiness, advising on the smart use of money for true fulfillment.
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Shift in Media Relevance
- Traditional media advertising has become less relevant compared to social media and influencer marketing.
- The power of smartphones and how they dictate advertising today was unimaginable 20 years ago.
Targeted Marketing
- Focus on targeted social media marketing over traditional methods for better engagement.
- Influencers cultivate active followers unlike passive traditional media consumers.
The Concept of a Brand
- Everyone and everything is a brand, representing a specific value system.
- Building a brand involves defining your values and how you want to be perceived.
