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Building A Brand In 2021 w/ Donny Deutsch

THE ED MYLETT SHOW

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The Shift in Marketing Dynamics

This chapter examines the transformation of marketing and advertising driven by social media over the past two decades. It highlights the diminishing role of traditional media in favor of influencer marketing and personalized engagement techniques. The discussion also addresses the evolving nature of branding, particularly among younger consumers who prioritize corporate alignment with social causes.

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