THE ED MYLETT SHOW cover image

Building A Brand In 2021 w/ Donny Deutsch

THE ED MYLETT SHOW

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Generational Consumer Behavior: Millennials vs. Boomers

This chapter explores the differing consumer behavior of millennials and boomers, emphasizing their values and priorities in purchasing decisions. The discussion reveals the challenges marketers face in appealing to these distinct generational preferences and the shift towards socially conscious branding.

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