The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

403: OnTheClock: Bootstrapping a $5M+ SaaS Without Talking to Customers - with Dean Matthews

Jul 18, 2024

Dean Matthews, CEO of OnTheClock, shares how he bootstrapped a $5M+ SaaS without talking to customers. Topics include challenges of full-time work on the business, user-friendly products in a competitive market, acquiring first customers, standing out in SaaS product design, and strategies for growing a SaaS company.

54:32

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Episode guests

Dean Matthews

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Quick takeaways

Building a user-friendly product is crucial for standing out in the market.

Paid advertising may not always yield significant leads or conversions.

Effective team building and nurturing company culture are essential for business growth.

Deep dives

Founding On The Clock

Dean Matthews founded On The Clock after noticing the need for reliable time tracking software while browsing online forums. He built the first version in 2004 and launched it as a side project while working as a software consultant.

Customer-Centric Marketing Approach

01:45

SEO and Word of Mouth Driving Growth in ARR

00:50

Vision and Persistence in Business

00:54

Intro

3min

Reflections on the Journey and Collaborative Growth

2min

OnTheClock: A Growth Story of Employee Time Tracking SaaS

6min

Acquiring First Customers and Scaling a SaaS Business

19min

Standing Out with the Purple Cow Concept in SaaS Product Design

8min

Challenges and Strategies in Growing a SaaS Company

12min

Building project management software, introverted side, and passion for family and friends

3min

Dean Mathews is the founder and CEO of OnTheClock, a time tracking software that helps small businesses manage their employees' hours.

Show Notes: https://saasclub.io/403

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