AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Startups For the Rest of Us
Episode 719 | How to Test Pricing, Lifetime Deals, and Building Something for Everyone (A Rob Solo Adventure)
Jun 25, 2024
Discover innovative strategies for testing your product pricing and the risks of one-time payments compared to SaaS models. Learn about the challenges of offering lifetime deals and how to balance a broad customer base with targeted retention. Gain insights on tailoring meaningful book recommendations that resonate with individual preferences, along with a review of a powerful sales book that emphasizes context in decision-making. This solo adventure provides valuable perspectives for founders navigating the dynamic startup landscape.
26:43
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Testing pricing effectively involves experimenting with changes for new users to avoid backlash from existing customers.
- Understanding the differences between one-time payments and recurring revenue is crucial for maintaining sustainable business growth.
Deep dives
Navigating Pricing Decisions
Testing pricing for a product requires careful consideration of both new and existing customers. Founders should focus on experimenting with pricing changes for new users, as this approach minimizes the potential backlash from current customers who may feel blindsided by sudden price hikes. One effective strategy discussed is the concept of a 'poor man's split test,' where the pricing on the website is adjusted, and the impact on conversion rates is observed over time. By analyzing patterns through consistent traffic, founders can make informed decisions rather than relying on guesswork, critical for establishing the right price point based on perceived value in the market.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode