Episode 719 | How to Test Pricing, Lifetime Deals, and Building Something for Everyone (A Rob Solo Adventure)
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Jun 25, 2024
Discover innovative strategies for testing your product pricing and the risks of one-time payments compared to SaaS models. Learn about the challenges of offering lifetime deals and how to balance a broad customer base with targeted retention. Gain insights on tailoring meaningful book recommendations that resonate with individual preferences, along with a review of a powerful sales book that emphasizes context in decision-making. This solo adventure provides valuable perspectives for founders navigating the dynamic startup landscape.
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volunteer_activism ADVICE
Testing Pricing
Test pricing on new customers before changing prices for existing ones.
Consider A/B testing or a "poor person's split test" by changing pricing on your page and observing conversion rates.
volunteer_activism ADVICE
One-Time vs. Recurring Payments
Recurring revenue is crucial for SaaS businesses.
One-time payments or lifetime deals can create long-term financial challenges.
insights INSIGHT
Acquisition vs. Retention
Acquiring customers requires offering something for everyone.
Retaining customers requires having everything for a specific target audience.
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In episode 719, join Rob Walling as he embarks on another solo adventure, tackling listener questions. He discusses how to test pricing, addresses the pitfalls of one-time payments vs. SaaS, and he reflects on “building something for everyone.” He wraps up with advice on making better recommendations.
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Topics we cover:
0:58 – Testing different prices for your product
8:12 – One-time or lifetime payments
15:02 – Horizontal products, building something for everyone
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
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