Business Wars Sponsored: Small Business Stories | Columbia Sportswear | 2
May 14, 2021
Gert Boyle, a determined housewife turned business leader, took the reins of Columbia Sportswear after her husband passed away. She faced immense odds, from crippling debt to gender bias in a male-dominated market. Gert shares her transformative journey of turning around the struggling company, making bold decisions to navigate financial turmoil and reshape its future. As Columbia found its footing during an outdoor renaissance, Gert highlights how strategic shifts helped the brand thrive in the evolving apparel landscape.
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Gert's Unexpected Leadership
- Gert Boyle unexpectedly became the boss of Columbia Sportswear after her husband's death in 1970.
- She faced skepticism and sexism, with suppliers refusing credit and employees questioning her leadership.
Columbia's Financial Troubles
- Columbia Sportswear faced financial struggles, including tight cash flow and negative net worth.
- Gert Boyle discovered the company's dire financial situation after taking over.
Supplier Skepticism
- Suppliers doubted Gert's ability to lead due to her lack of experience and gender.
- They demanded upfront payments, worsening Columbia's cash flow problems.