Columbia Sportswear: Adapting in an Outdoor Renaissance

This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we're featuring inspiring stories of successful companies that started out small.

It’s 1970 and Gert Boyle’s life is in ruins. Her husband’s just died, and now, as a middle-aged stay-at-home single mom, she’s become the boss of the family’s debt-ridden outerwear company.

No one – herself included – thinks she can save the business. 

But she’s about to find an inner strength that will enable her to yank the business back from the cliff’s edge and haul it straight to the summit.

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