Gert Boyle

Gert Boyle, a determined housewife turned business leader, took the reins of Columbia Sportswear after her husband passed away. She faced immense odds, from crippling debt to gender bias in a male-dominated market. Gert shares her transformative journey of turning around the struggling company, making bold decisions to navigate financial turmoil and reshape its future. As Columbia found its footing during an outdoor renaissance, Gert highlights how strategic shifts helped the brand thrive in the evolving apparel landscape.