The Art of the Brand
PR ≠ Marketing! Explained by PR expert
Jan 13, 2025
Astrid M. Carillo, a seasoned PR and etiquette expert with experience spanning royal events and top-tier media, dives into the key differences between PR and marketing. She explains how PR builds long-term trust and credibility, while marketing drives immediate sales. The conversation covers the evolving role of PR in the digital age, highlighting storytelling techniques and the importance of brand narratives. Astrid also discusses the critical distinctions and collaborations needed between PR and marketing to strengthen brand identity and reputation.
30:56
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Quick takeaways
- PR is fundamentally about building long-term trust and reputation, whereas marketing is focused on driving immediate sales and revenue.
- The podcast highlights the importance of aligning PR and marketing strategies to ensure brand coherence and effective messaging across all channels.
Deep dives
Understanding the Distinctions Between PR and Marketing
The conversation highlights a pervasive confusion in the roles of public relations (PR) and marketing, which practitioners and business leaders alike struggle to clarify. It emphasizes that product marketing should not be conflated with PR, as the two serve distinct purposes in shaping a brand’s reputation and outreach. Incorrectly using these roles interchangeably can damage a brand's perception, leading to distrust and undermined credibility. As a result, there is a call for a clearer understanding of each field's contributions to ensure effective collaboration and synergy in marketing strategies.
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