The Art of the Brand PR ≠ Marketing! Explained by PR expert
Jan 13, 2025
Astrid M. Carillo, a seasoned PR and etiquette expert with experience spanning royal events and top-tier media, dives into the key differences between PR and marketing. She explains how PR builds long-term trust and credibility, while marketing drives immediate sales. The conversation covers the evolving role of PR in the digital age, highlighting storytelling techniques and the importance of brand narratives. Astrid also discusses the critical distinctions and collaborations needed between PR and marketing to strengthen brand identity and reputation.
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PR And Marketing Are Distinct
- PR and marketing are complementary but fundamentally different disciplines with distinct goals.
- Confusing them prevents companies from building the right teams and tools to do their best work.
PR Focuses On Reputation
- PR centers on reputation, trust, credibility and storytelling rather than direct sales.
- PR overlaps with brand work and shapes long-term perception rather than immediate revenue.
Only Pitch When There's Real News
- Avoid issuing news releases without genuine newsworthiness or you risk looking self-serving.
- Tie announcements to a larger narrative or innovation to earn meaningful media interest.