Astrid M. Carillo

Astrid M. Carillo, a seasoned PR and etiquette expert with experience spanning royal events and top-tier media, dives into the key differences between PR and marketing. She explains how PR builds long-term trust and credibility, while marketing drives immediate sales. The conversation covers the evolving role of PR in the digital age, highlighting storytelling techniques and the importance of brand narratives. Astrid also discusses the critical distinctions and collaborations needed between PR and marketing to strengthen brand identity and reputation.