“In this episode, Camille Moore sits down with PR expert Astrid M. Carillo to tackle the age-old debate: Is PR the same as Marketing? Astrid, a seasoned PR and etiquette professional, has worked across industries—from financial services and mining to charitable work for HRH The Prince of Wales (now His Majesty King Charles III) and Her Majesty Queen Elizabeth II. With experience spanning royal tours, palace events, over $10B in M&A transactions, and collaborations with Fortune 500 executives and UHNW clients, Astrid’s global comms and media relations expertise includes top-tier publications such as The Globe and Mail, Bloomberg, CNN, CNBC, and The Financial Times.

In this episode, we dive into why PR is not marketing. Marketing focuses on driving immediate sales and revenue, while PR works to build long-term trust, credibility, and reputation. We also discuss why using PR solely as a product-promotion tool can cheapen a brand. Tune in and find out how PR, communications, and marketing can (and should) align—without being mistaken for one another. Your reputation (and bottom line) may just depend on it.”