PowerTips Unscripted Focusing on What Matters Most with Spencer Powell – [Best of PowerTips Unscripted]
Sep 25, 2025
Spencer Powell, CEO of Builder Funnel and author of The Remodeler Marketing Blueprint, shares his insights on marketing for remodeling businesses. He emphasizes the importance of establishing clear goals to drive strategic marketing, rather than following fad tactics. Spencer stresses tracking and measuring results to transform marketing from guesswork into data-driven decisions. He also suggests budgeting for experiments while focusing on proven channels, and highlights the significance of planning ahead to set clear objectives. Don't miss his advice on building a sustainable marketing strategy!
AI Snips
Chapters
Transcript
Episode notes
Start With A Clear Goal
- Strategy starts with a clear goal and choosing the most efficient path to reach it.
- Different paths vary by cost and speed, so match them to your budget and timeline.
Revenue Isn’t The Only Goal
- Many remodelers default to revenue goals like "double sales" without focusing on profit.
- Focusing on profitable project mix can increase net profit even with flat revenue.
Duplicate What Already Worked
- Audit past projects to find where your ideal (sweet spot) projects originated.
- Then double down on the channels and content that produced those projects.
Peer Groups come in. Join a community of top-tier remodelers who not only learn from experts like Spencer Powell, but also implement proven strategies, stay accountable, and drive real results.