The Factory Podcast
Ep 151: Is System Design A Luxury Or A Necessity For Modern Brands? with Luke Hodgson co founder of Commerce Thinking & High Cohesion
Apr 23, 2025
Luke Hodgson, co-founder of Commerce Thinking and High Cohesion, dives into the critical nature of system design for modern brands. He discusses whether it's a luxury or a necessity, stressing the importance of establishing systems from the outset. The conversation touches on the impact of AI, common pitfalls brands face, and the significance of aligning processes with business goals. They also explore the relationship between system design and geopolitical issues, particularly how trade tensions influence branding strategies.
41:00
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Quick takeaways
- Establishing effective system design from the beginning is crucial for managing growth and ensuring efficient operations as brands scale.
- AI enhances system design by helping brands analyze data quickly, but human understanding of stakeholder needs remains vital for success.
Deep dives
System Design: A Critical Component for Modern Brands
System design is essential for brands as it encompasses the tools, processes, and desired outcomes that enable efficient operations. Establishing well-defined systems from the outset allows brands to effectively manage growth and complexity as they scale. Early consideration of system design can facilitate experimentation and facilitate traction without overwhelming operational capabilities. By focusing on desired outcomes and appropriate tools, brands can create a solid foundation that supports future growth and adaptability.
