Luke Hodgson

Luke Hodgson, co-founder of Commerce Thinking and High Cohesion, dives into the critical nature of system design for modern brands. He discusses whether it's a luxury or a necessity, stressing the importance of establishing systems from the outset. The conversation touches on the impact of AI, common pitfalls brands face, and the significance of aligning processes with business goals. They also explore the relationship between system design and geopolitical issues, particularly how trade tensions influence branding strategies.

In this discussion, Luke Hodgson, co-founder of Commerce Thinking and High Cohesion, shares insights on brand strategy after his recent time in LA. He delves into the cultural differences in business approaches between the US and the UK, highlighting unique challenges and opportunities. Luke emphasizes the power of saying 'no' as a strategic asset for brand identity, illustrating this with examples from successful brands. The conversation also navigates the complexities of brand integrity amid growth and the cyclical nature of fashion trends.