Branding in a Trade-Torn World

On this episode I’m back with Luke Hodgson, co founder of Commerce thinking and high cohesion and we’re debating whether system design is a luxury or a necessity for modern brands?

Before jumping into it, we touch on how TikTok is becoming the battleground for Trump’s trade tariffs and whether Strava buying Runna is a playbook for running brands acquiring niche running clubs.

Then we get into system design. We explore the importance of establishing systems from day one, common mistakes brands make, the interplay between data and system design, the impact of AI on system design and why good system design is often a function of an ‘oh shit’ moment.

This podcast is brought to you by our mates at Inventory Planner by Sage. What do brands like like Astrid & Miyu, ROKA London and Passenger have in common? They all use Inventory Planner by Sage to cut excess stock by a third and scale multi-locations with confidence. Get two month’s free by following this link.

Checkout Factory here.

Sign up to our newsletter here.