Build successful marketing events and communities with SEO Jo Blogs
Aug 12, 2024
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Jo Juliana Turnbull, known as SEO Jo Blogs, is a significant figure in the SEO industry with a passion for events and community building. In this conversation, she shares her insights on the vital role of community in SEO and provides tips on creating and nurturing events like Search London. Jo discusses the shift from competition to collaboration, the value of smaller, inclusive gatherings, and how personal connections can enhance growth. She also highlights resources for participants and stresses the importance of engaging topics to build loyal audiences.
Building a supportive SEO community fosters personal growth and networking opportunities vital for career advancement and collaboration.
The evolution of SEO events, particularly post-COVID-19, highlights the importance of blending in-person and online engagements for effective networking.
Creating welcoming environments for diverse voices and first-time speakers encourages inclusivity and strengthens the overall SEO community.
Deep dives
The Importance of Community in SEO
Building a supportive community for those in SEO is essential for personal and professional growth. The podcast highlights how networking opportunities at events can lead to career advancement, foster collaborations, and create lasting connections. A sense of belonging has become increasingly important, especially for those coming from diverse backgrounds or facing challenges in more conventional work environments. By sharing experiences and offering support, industry professionals can help each other navigate obstacles and succeed in their respective careers.
The Evolution of Events and Networking
The podcast discusses how the landscape of SEO events has evolved over time, particularly after the COVID-19 pandemic. Many professionals have shifted to attending both in-person and online events, merging the benefits of each format. Networking at events has become more crucial, with individuals recognizing the value of informal conversations and connections that can lead to unexpected opportunities. The emotional and professional comfort that comes from engaging in a supportive environment is emphasized as a key aspect of successful industry gatherings.
Creating a Safe Space for New Voices
The podcast stresses the importance of creating welcoming environments for first-time speakers and diverse voices at industry events. Initiatives like Search London aim to provide safe spaces where individuals can share their knowledge without fear of judgment. This inclusive approach allows for a richer exchange of ideas and perspectives while helping new speakers build confidence. Fostering a culture of understanding and acceptance not only encourages participation but also strengthens the community as a whole.
Nurturing Inclusivity and Growth in Events
An essential takeaway from the podcast is the need for continuous improvement and adaptation in event organization. Event hosts are encouraged to seek feedback from attendees on what worked well and what could be improved, ensuring that future gatherings cater to their audience's needs. By being open to new ideas, creating relatable content, and emphasizing networking opportunities, events can sustain a loyal following. The podcast underscores that a thoughtful approach to inclusivity and engagement can transform standard events into thriving community hubs.
Paying It Forward in the SEO Community
A recurring theme in the podcast is the importance of paying it forward, with seasoned professionals supporting and mentoring others in the industry. The discussion highlights that helping newcomers, sharing resources, and contributing to community initiatives can yield long-term benefits for both the givers and receivers. Participants are encouraged to approach their professional relationships with an attitude of collaboration rather than competition. Establishing positive connections can lead to enhanced learning experiences and a more vibrant SEO ecosystem.