Jo Juliana Turnbull, known as SEO Jo Blogs, is a significant figure in the SEO industry with a passion for events and community building. In this conversation, she shares her insights on the vital role of community in SEO and provides tips on creating and nurturing events like Search London. Jo discusses the shift from competition to collaboration, the value of smaller, inclusive gatherings, and how personal connections can enhance growth. She also highlights resources for participants and stresses the importance of engaging topics to build loyal audiences.