Building Audience Loyalty for Events

Jo Juliana Turnbull AKA SEO Jo Blogs joins Jack to discuss the importance of events and community in the SEO industry.

This episode includes advice for creating and growing your event as well as recommendations for communities and events for you to join.

Sponsors:

1. SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start your free trial today.
2. Understand your users with live “People Also Asked” data and intent clustering by Google.

Links to follow Jo:

• LinkedIn: https://www.linkedin.com/in/j-turnbull
• X/Twitter: https://x.com/SEOJoBlogs
• Search London: https://searchldn.com/
• Search Barcelona: https://searchldn.com/barcelona/

Links to resources/articles:

• Great article by Helen Pollitt - https://www.searchenginejournal.com/ask-an-seo-what-are-the-best-resources-to-learn-seo-and-who-are-the-best-people-to-follow-online-for-good-advice/520158/
• https://www.womenintechseo.com/
• https://webcertain.com/international-search-summit/barcelona/
• https://www.goodsignals.com/seo-office-hours/
• https://searchnstuff.co.uk/

Chapters

• 00:00:00 - Intro

• 00:01:18 - Sponsor: SE Ranking

• 00:02:26 - Sponsor: AlsoAsked

• 00:04:43 - Welcome SEO Jo Blogs

• 00:05:39 - SearchLondon

• 00:06:43 - Why are events so important in the SEO industry?

• 00:09:06 - The importance of being part of the SEO community

• 00:10:20 - There are so many incredible events around the world

• 00:10:53 - How and why Jo started running SearchLondon

• 00:12:41 - How to make the most of attending an event

• 00:13:59 - Events help us feel less alone

• 00:15:10 - The benefits of smaller events

• 00:18:17 - How to grow your event

• 00:20:50 - Have a focus for your event

• 00:22:05 - Booking and visiting the venue

• 00:23:24 - Prove that your city is worth visiting

• 00:24:55 - The events happening in Barcelona

• 00:26:50 - Finding your gap in the market

• 00:28:54 - How to stand out from other events

• 00:32:33 - SEO Office Hours

• 00:35:00 - Online events are important for people who can’t attend in-person events

• 00:36:13 - Search Africon

• 00:39:24 - How to turn your events into a community

• 00:43:40 - Pay it forward to other events and creators

• 00:48:00 - How to build a returning audience for your events

• 00:55:05 - How to follow SEO Jo Blogs and Search London

• 00:56:59 - Outro