Under the Influence with Terry O'Reilly

S3E06 - Marketing The Olympics

Feb 9, 2014
Explore the evolution of Olympic advertising, from the first sponsors in 1896 to the present day. Learn about the story of the oldest Olympic medalist, the incorporation of art competitions, the impact of television broadcast rights, and the growing financial strain on host countries.
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Episode notes
1
Introduction
00:00 • 3min
2
The Story of the Oldest Olympic Medalist in History
02:45 • 2min
3
Art Competitions and Commercial Evolution at the Olympics
04:47 • 11min
4
1948 London Olympic Games and Television Broadcast Rights
15:20 • 3min
5
Evolution of Olympic Advertising and Sponsorship
18:21 • 13min
6
The Growing Financial Strain and Sponsorship Dependency of the Olympics
31:37 • 3min