S3E06 - Marketing The Olympics
Under the Influence with Terry O'Reilly
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Evolution of Olympic Advertising and Sponsorship
The chapter explores the timeline of advertising and sponsorship in the Olympic Games, starting from the 1950s and reaching the present day. It covers significant moments from various Olympic Games, including controversies, transitions in marketing strategies, and the role of major sponsors in enhancing the event's visibility. The narrative emphasizes the balance between generating revenue through sponsorships while upholding the Olympic ideal amidst challenges like bribery, doping scandals, and the need for rebranding.
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