S3E06 - Marketing The Olympics
Under the Influence with Terry O'Reilly
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Art Competitions and Commercial Evolution at the Olympics
This chapter explores the incorporation of art competitions in the early Olympics, the firsts in marketing strategies by featuring advertisements and sponsorship, and the technological advancements witnessed at the 1936 Olympics in Berlin. It discusses the unique combination of art and sport, the evolving commercial opportunities, and the controversies surrounding the Games, such as the Nazi presence and Jewish athlete boycotts.
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