Sustainability As A Business Advantage - Dina Belon, Staypineapple Hotels

In this episode, Dina Belon, president of Staypineapple Hotels, shares insights on the evolution of sustainability in the hospitality industry and how it's becoming a crucial factor in attracting guests and group business.

Listeners will learn:

• The role of industry associations in providing a single, unified sustainability certification for hotels (01:47)
• Why sustainability isn't just about cost but about creativity and mental energy (02:49)
• How guest preferences, especially in the business and group travel sectors, are driving the push for more sustainable practices (03:19)
• The shift towards data-driven, scientifically-based sustainability reporting (04:42)
• The importance of third-party verification, such as Green Key Global, in marketing a hotel's sustainability efforts (06:18)

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands