In this episode, Dina Belon, president of Staypineapple Hotels, shares insights on the evolution of sustainability in the hospitality industry and how it's becoming a crucial factor in attracting guests and group business.
Listeners will learn:
- The role of industry associations in providing a single, unified sustainability certification for hotels (01:47)
- Why sustainability isn't just about cost but about creativity and mental energy (02:49)
- How guest preferences, especially in the business and group travel sectors, are driving the push for more sustainable practices (03:19)
- The shift towards data-driven, scientifically-based sustainability reporting (04:42)
- The importance of third-party verification, such as Green Key Global, in marketing a hotel's sustainability efforts (06:18)
A few more resources:
If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!
Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
